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I hate to break it to you, but if what you’re doing in your business doesn’t feel good now, it probably never will.

Mindset and Business Coaching - Susi Kauefer
Green Circles



You’re stuck in an endless loophole of posting, posting, posting and trying to grow your business by doing what you’ve been told you should do, not what you actually want to do. And surprise, surprise, it’s not really working!

You know you’re meant to be your own boss, so you jumped in and started a business...but now it feels more like you’re a burnt-out freelancer, not an awesome and abundant CEO who’s in charge of her own life and kicks butt all day.

You use "being unclear" as an excuse because what you really want is so SCARILY big. So saying that you "don't know" seems so much easier. But what you don’t realize is you’re just creating more of the same fog + analysis paralysis that keeps you from hitting that next level.

You’re making your life and business harder by putting your nose to the grindstone and slaving away as you juggle every piece of your business, instead of putting on your big girl pants and hiring out the things you don’t love, so you can be paid for simply being yourself.

You’re torn between daydreaming about what it is you actually desire and all of the super valid reasons why now isn’t the right time for you to have it.

Misaligned visionaries are often trapped as:

  • Newbie coaches, avoiding to niche down because you don’t want to offend anyone or lose out on potential clients
  • Virtual Assistants, working for [who I want to become one day]
  • 9-5ers, dreaming about your own business but swapping jobs again instead and hoping this one will be the one that lights you up inside (Spoiler alert: it won’t be)
  • Life coaches who blend into the mix, because “who am I to teach about [insert real passion]?"
  • Struggling entrepreneurs + ongoing searchers for the missing piece in their business ("It must be something OUTSIDE of me.")
  • Lifelong students, needing JUST another certification please, before you can really rev up your engines and make it on your own

WHY is it my passion and purpose in life to uplevel misaligned visionaries?

Because I WAS one for many many maaaaany years.
And I suffered for it.

I tried to fit in. I was a good hard worker.

I was great in everything {overachiever} and my "stupid dreams" didn't make any sense.

They were too big. They were too bold. They were unattainable.

I was so committed to providing tons of VALUE that I came up with "3 tips to change your limiting beliefs" and all sorts of (irrelevant) freebies for my audience all the time, instead of creating ones that would actually lead to sales + long-term success.

I was trying to prove my worth in all the wrong places when I could have just accepted that I was a bomb ass coach who deserved everything she wanted and more … and gave myself permission to have it NOW.

I couldn't believe that me being me could totally be enough AND valuable to others, so I was spinning and spinning and spinning the wheel.

What finally snapped me out of the madness and allowed me to go from misaligned visionary to multiple-6-figure brand?

  • Mentors that opened my eyes and showed me my own power
  • A decision every single morning to show up like the leader I was (not only once, but 1,000 times...)
  • Working on my energy, my personal growth and my alignment instead of marketing strategy number 855. Because strategies change, but your truth never goes out of style.
Green Circles





4 or 6 months of daily ass-kickery so you can...

• get fully booked in your soulfully aligned business, so you can stop doing the things that feel like
work and start doing the things that feel like play
• work flow-based, let it be EASY strategies that allow you to burn the rules and build the empire
(instead of the daily 10-hour grind!)
• drop the bullshit and create offers from your soul (which are much easier to sell anyway, hint hint, nudge nudge!)
• step into explosive abundance and the identity of your next level BADASS self (she’s already within
you. You just have to take off her handcuffs, babe)

Why am I the coach you need to sign up with, like, yesterday?

I am a solution-focused and transformational coach (no kidding, I studied this) and NLP practitioner. This means we go deep into the sneaky corners of your brain, so you never sabotage yourself again as you embrace this new identity of a 6-figure business owner and revolutionary leader who serves on a global scale.

Even though I can and will teach you ALL the marketing strategies and blueprints for 5-figure months and 20,000 followers, we will focus on YOUR strengths for your own soul-based marketing. Because that’s where the real magic is hiding.

I’ll admit it, I’m picky. Who can apply to work with me?

Please only apply to work with me 1:1 if you have...

• a service-based business that you're INCREDIBLY passionate about
• already worked with at least 1-2 paying clients
• a MASSIVE hunger to grow, a positive non-victim attitude and you are coachable as well as super
driven to expand and do the daily work
• already decided that you're ready to invest and want to work with me specifically!

lets talk results



  • I'll show you how you can step into the next level version of yourself, so you can act, think and FEEL like a 6-figure business owner and take inspired action as THIS person already.
  • I have invested thousands of $$$ in Coaches, Seminars and  Money Mindset Programs myself, which means you get to skip the line and learn what I’ve learned (without having to spend all your time doing it)
  • I’ll share openly everything I’ve got to change your beliefs, your mindset and your money mindset, so you can smash through the income ceiling you're so sick of looking at. #breakbabybreak
  • Start believing that you are 100% worthy of your dreams and deserve to have ANYTHING you want!
  • Get all my success mindset tools for your powerful daily mindset routine to smash through limits and build up
    your belief (All the major entrepreneurs and celebrities do inner work like this!)


  • If you want to attract your dream clients, you need to get in front of them. We’ll develop your new visibility strategy online so you can build, connect and engage with your tribe every day.
  • Instagram with a vengeance! Grow your account to several thousands of engaged followers who love you, like your posts — and pay you real money for your gifts!
  • Use the magic of Facebook groups to market yourself as a business owner organically (you don’t have to spend a penny on advertising to make this strategy work. And no, I promise these aren’t the same tired strategies they were teaching 3 years ago.)
  • Learn the ins and outs of social media marketing so you can find and book your next paying clients
  • Create your own content so you can offer massive value to your audience — and lead them to buy from you
  • Get my hacks for re-purposing your content and social media posts so you can use them across platforms (This will save you hours of work!)


  • Drop the bullshit and get paid for being YOU. I'm famous for this: Clients come to me with what they think they "should" do in their business. Guess what! If you hate it, we'll drop it! Period.
  • No more hiding behind a logo or a "pretty story."
  • Be yourself and attract your dream clients exactly with this. Your vulnerability makes you a real person and might be your missing piece to success!
  • Achieve complete clarity on your uniqueness and strengths as a CEO in your business, so you can smash your income goals with feel-good strategies that work for YOU.


  • The Magic happens in between our calls when you take action! You'll get the exact steps to take in your business, not as a blueprint - but in a way that works specifically for YOU.
  • Who to hire, when to hire, and how to hire your dream team
  • Automation and processes for more freedom in your life and business - no more working all day, every day and weekends! This isn't slavery. This is your own baby. Design it intentionally, so it
    supports your lifestyle.
  • Confidence in the exact steps to take in your business to bring yourself into alignment with your big desires and dreams on a daily basis.

If this sounds like a HELL YES to you, apply below and I'll get in touch with all the juicy details and bonuses, my next availability for open spots and next steps to get started!



  • One area I have mastered:
This Japanese word means constant and never ending improvement. And it’s the personal trademark for every man and woman who is living a soaring, fully awakened existence.
Success on the outside begins with success on the inside.
If you really want to improve your outer world, whether this means your health, your relationships or your finances, you must first improve your inner world. The most effective way to do this is through the practice of continuous self-improvement. Self-mastery is the DNA of life mastery. - Robin S. Sharma 
I feel like time is scarce in my business.
However, most people probably now picture me working 12 hours a day, which is far from the truth.
I always find time for the inner mindset work. Because I prioritize it.
Yesterday I did 5 hours of mindset and manifestation work. Today I’m going to a 6 hour workshop.
THIS is non-negotiable.
I work on myself to fulfill my purpose, which is to serve YOU.
Who’s taking care of constant self-improvement? How has it served you in your life and business?
... have always been a dream of mine. Playing with the best players on televised events, with a chance to win close to a million $ - for an entry fee of $2,000 - $10,000. 💸
I played the main events at the European Poker Tour in Germany and London, after qualifying online on Pokerstars for $27. 
It was A.M.A.Z.I.N.G just to be a part of it. I would have never ever in my life been able to just pay the entry fee of 5,000€. 💎💃🏼⭐️ 10 years ago poker was the ONE way I saw for myself to create a crazy, extraordinary life where I can travel the world AND make good money doing something I love. 
I was “desperate” for poker to rescue me from the normal, predictable life ahead. 
Which ain't the best poker mindset to be in. 
I played fearfully. 😳
There was a LOT on the line for me - "the only way to create an abundant life and the only chance to escape the 9-5 life box that made me feel sick." As life goes, 
THANKFULLY I never won a big international main event. 
I had to find another way to stand up for myself and create the life of my dreams. 🥰🙏 I left Germany in January 2014, backpacked around the world, 
moved to Australia, 
started my coaching business, 
quit my job in Australia to travel the world AGAIN, 
and have been on the road for almost 2 years. 
Sounds magical, but the REAL magic is this: 💰 I have more money in my savings account than BEFORE I started this 5-year travel journey. ✈️ I upgraded from backpacker to traveling in style.
👩🏼‍💻 I get paid immensely well for doing what I really love: Helping others getting seen. 
I thought it's either freedom and being broke OR having a proper job and saving money. 
I was ready to choose freedom & being broke - and once you make this decision and let go of your need for security, abundance starts to happen FOR you. ✨💫 This year I decided for the first time: 
I will buy myself into the WSOP Sydney main event, no matter what. For the first time in my life, I would be able to walk to the cashier and pay $2,200 for my ticket. 🎟
And once you decide that it's a DONE deal, no matter what, things will come your way to... {continued in comments...}
  • My story ain't a "from rags to riches" within 6 months. 
I've been in the coaching world for a while now, and I see people come and I see people GO as well. 😲 My first coach doesn't coach anymore. 
I just looked up the website of my second coach and can't seem to find it either.
Confident newbie coaches charge $5,000+ these days, in their first months in business. 🙌🏻 GOOD ON THEM! 🙌🏻
That's not how I got started though, and I don't have a "10K in 10 weeks" story either. 🍀 It took me 2 years from offering my first free coaching session to turning my sole trader business into a multiple 6-figure company.
Whilst traveling the world full time 🌍: Bali, Thailand, Germany, Netherlands, France, Austria, USA, Canada, New York, Saint Lucia, Martinique (celebrating my first 5-figure month with a cruise!), Barbados, England, Vietnam, Bali, Australia. To be continued. 💫 Here's what I've learned about building a SUSTAINABLE business. (👉🏽 One that allows me to get a mortgage - even though I'm "just" self employed). 🙌🏻 People come, and people go. Especially those who are in for the "quick money" or because they see "so many other successful coaches". You need to be freaking ALL IN to make this work. 
And you want to be in for the long haul. 🙌🏻 People burn out - and you don't wanna be one of them! 
I see so many people quit their 9-5 to then hustle so hard for 80 hours per week, that the good old 9-5 suddenly seems pretty attractive. 💃🏻 You wanna build a business that feels ALIGNED and FUN. And yep, I had to learn how to do that! 😍 You wanna show up consistently. 
So your people KNOW you will be there.
I see many entrepreneurs "taking time off" when they have "something going on in their life". And then they do a "Hiiiii, I'm baaaack" livestream 6 weeks later. ⭐️ My business is me. 
It's impossible to "park" it for a while. ⭐️ My business will still exist in 5 years time. 
And it will have grown massively - because I always grow massively.
But what's most important: 
I don't let my clients buy into their own bullshit. 🌴 It's not about your achievements during the next 4 weeks. 🌸 It's about building a long-lasting empire ⭐️🎉🙏💕
  • Out of PRINCIPLE, I didn't eat ice cream in Sydney.
Before I quit my job in Sydney last year, to become a fully location independent business owner, my lifestyle wasn't particularly abundant.
I remember being outrageous and annoyed by the prices for food and ice cream in Australia. $6 for one ball of ice cream? 
In Germany people (me!) complained about 1,50 Euro. $20 for breakfast? No way. $35 for a normal book? Where's Amazon?
So I didn't buy ice cream. 
Not because I didn't have $6. 
But out of PRINCIPLE! 😂
Andy and I went for dinner at a restaurant for VERY special occasions only.
And yet, I felt bad to pay a $100 bill.
I didn't like ANY bills. 
They seemed like a threat to my freedom. 
One I took very personally.
Rent for our one-bedroom apartment was $650 per week. 
Per WEEK!!! And that's exactly how I emphasized this whenever someone mentioned how awesome it must be to live in a city like Sydney. "YEEEEEAH BUT... it's really expensive!!" Ok - move to Dubbo then!! (Google this 😂)
💎💎💎💎💎💎💎💎💎 Being back in Sydney for this summer makes me realize how much my money mindset, my attitude, and my whole lifestyle has changed.
(And we're not even spending any more money!) 1. I buy ice cream. And I really enjoy it. I even buy two flavors! {such a dare devil}
2. We stayed at a 5-star hotel last weekend. Just because.
3. We play escape rooms all the time, and it's so much fun that I don't care about the price tag.
4. We don't go to the normal movies with sticky seats anymore. We only do Gold Class.
5. We eat out for breakfast, lunch or dinner, whenever we don't feel like cooking. 
We enjoy it. That's the biggest part. If you spend money, can you at least ENJOY it?
6. I had a spa treatment for $300 on Sunday. 
I just got my nails done. 
I just bought another $30 book.
Nothing of these would have ruined me in the past. 
But I didn't do it. 
And honestly, constant penny pinching and complaining weren't overly fun. I wasn't overly fun to be around. 🦋 I am profoundly grateful how changing my mindset has changed my life.
Now that I enjoy spending money and making money and I take both for granted, life is a LOT
  • Stepping up my affirmations game thanks to Manifestation Babe Academy with @manifestationbabe •
Who are you currently in the process of becoming?
  • How can I feel adventurous every single day?
Exploring Sydney like a tourist before 7am.
I lived in Sydney from 2014 to 2017, so it sometimes feel a bit like coming „home“.
Our decision not to rent but to move into different house sits was GOLD, I get to know so many new areas of the city and I LOVE to explore.
How can you feel adventurous every day?
  • Staying at a 5 star hotel in Sydney is part of my essential homework to grow!
You might think: 🤔 ooookey?!
Here’s the thing: the super driven „getting stuff done“ clients I work with, have something in common with me: not celebrating enough.
Acknowledging a success for 3 seconds, before moving on - there’s more to achieve!
Your subconscious picks this up as „oh that wasn’t good enough, we’re not really celebrating“ - and you’ll be left with a feeling of chasing more and more without feeling fulfilled.
November was my best revenue month in business so far, I’ve sold out my 1:1 offer and didn’t even launch any group offer.
Instead of just moving on, we’re finishing the month with a birthday bash & celebration weekend with lots of fun and no work at all.
Do that, reward yourself constantly, even for the little things, and your subconscious mind will pick up: „ooooh this is good, we get a reward, we talk nicely to ourselves, we celebrate, let’s do more of this!“
What you focus on expands. So don’t forget to celebrate what you have already achieved and what you want more of! It will help you manifest so much faster.
I‘m off to the Spa now 🥰
What are you celebrating?
  • “What got you to where you are now, is  very likely what’s holding you back from getting to the next level.”
Let THAT sink in for a moment.
This won’t be easy for me,
but things are gonna change.
What brought me to running a location independent $200k per year business?
Structure, details and (over-) planning
Managing almost all parts of my business myself
Daily selling and discipline
Being super driven to hit my monthly goals
Coming up with new offers all the time
Showing up every single day
Tracking my income daily
Mindset journaling
Working with 1-3 mentors at a time and working through 20+ programs
December means value.
No selling.
Growing my tribe.
Helping and serving.
Being the creator in my business, not the manager.
Letting go of external validation. 
Letting go of short term goals.
Letting go of “paying myself a salary.”
I’m stepping into a whole new level.
What are you holding onto because it brought you to where you are NOW? How is it hindering your growth? 💕⭐️🍀
  • I just recorded my first individual client hypnosis and I’m so glad it helps!
I’m still struggling to use the microphone 🎙 on the headphone jack on a MacBook Air, but I’ve worked out how to write an individual script, record and mix with audacity and buy background music.
I’m freaking proud of this.
Now my clients won’t only do the active work. We’re getting their subconscious on board as well. 💕⭐️🍀🙏
I’m doing my own hypnosis 1-2 a day now. Who’s using hypnosis?
  • Why I’m smashing through a wooden board with my bare hand? 🙈😱
This was the final task in my Master NLP Practitioner certification.
We wrote our limitations on the board and after we’ve literally set the rules on 🔥 it was time to cut through the bullshit once and for all.
I originally signed up for this training to become a better coach for my clients and add a couple of tools and techniques.
Diving into the principles of NLP has changed my life forever.
If you think you can or you can’t, you’re right. I’ve found a level of unshakable certainty, that will help me so much in my own personal and professional life.
Would you do this? 👇🏻
Tell me what you think of my ninja moves 😂📨
  • It’s been a busy couple of weeks, spending my weekends learning and working and organizing and moving...
Acknowledge what you’re doing great 👍🏻, celebrate yourself!
This weekend we’re taking a day off to celebrate Andy’s birthday and my best month ever.
With luxury hotel, spa and lots of surprises.
What are you proud of this week?
Tell me 👇🏻 in the comments to take a moment to celebrate 🎉 and so I can cheer you on!
  • I missed you, ocean! 
Back to daily morning beach walks in Bronte. 🏖
I’m so grateful for having my own business! I get to do this every day.


Blog Post

2 Years in Business: An Honest Look Back

It’s my second business anniversary – and for whatever reason, I already feel like a “long-time” entrepreneur in the online world. So many personal brands come and go, lacking consistency and persistence. The second year of Dreamlife Deluxe was one of great breakthroughs and uplevels, and it was my first 6-figure year in business. Here’s exactly what…