Susi Kauefer Logo

Could you use a heaping dose of Freedom with a capital F?

Then its time you and I

became friends


x0 - Susi Kauefer copy

Hi, I am

susi kaeufer

I help location independent biz babes like you grow their businesses online so they can live the life of their dreams without limits.

Where does it all start?

With alignment

Mindset and Business Coaching - Susi Kauefer
Green Circles

For me, alignment took awhile to find

Before I became Susi, the Mindset Strategist + Visibility Coach for visionaries and visionaries in the making, I was Susi, the woman daydreaming about quitting her day job as a media planner, packing everything she owned into her suitcase, and hitting the road.

At the time, I was convinced I “didn’t have enough money” to make it happen. (I’d built up a nestegg of $15,000, but I wanted $30,000.) Guess what though? When I started approaching that $30K, I didn’t actually feel any safer.

What I didn’t know then was that it’s what’s in our heads, not what we see in front of us, that creates our reality.

Holy cow.

Imagine the power in that discovery.

“You mean to tell me that if I align my mindset with abundance, I can have as much money as I want?”


“How about if I align my mindset with a joy-filled business full of soulmate clients who make my heart do crazy, twirling happy dances under the moonlight in Thailand? Then I get to have that too?”


“One more. If I align my mindset with creating a global impact, then I might actually change the whole world?”



You get to create money.
You get to travel as much as you wish.
You get to choose your own beliefs.
You get to rewrite your money story.
The more value you provide, the more you will receive in return.
Abundance has nothing to do with how much money you have.

And I’ve used these new beliefs to quit my job to travel the world, grow my business to multiple-6-figures, launch what I love to launch and live the life I always wanted to live.  

I never came back.
I never went broke.
I never stopped going.

“You can’t travel forever,” they said.
We will see.

susi xx

Are you ready to level up?

fun facts!

• I have travelled the world full time since 2016
• I petsit around the globe
• I am a personal development junkie
• I have been a wildlife volunteer in Africa, Asia and Australia
• I am a Unicorn fan
• I was born in Germany
Fun Facts - Susi Kauefer



  • One area I have mastered:
This Japanese word means constant and never ending improvement. And it’s the personal trademark for every man and woman who is living a soaring, fully awakened existence.
Success on the outside begins with success on the inside.
If you really want to improve your outer world, whether this means your health, your relationships or your finances, you must first improve your inner world. The most effective way to do this is through the practice of continuous self-improvement. Self-mastery is the DNA of life mastery. - Robin S. Sharma 
I feel like time is scarce in my business.
However, most people probably now picture me working 12 hours a day, which is far from the truth.
I always find time for the inner mindset work. Because I prioritize it.
Yesterday I did 5 hours of mindset and manifestation work. Today I’m going to a 6 hour workshop.
THIS is non-negotiable.
I work on myself to fulfill my purpose, which is to serve YOU.
Who’s taking care of constant self-improvement? How has it served you in your life and business?
... have always been a dream of mine. Playing with the best players on televised events, with a chance to win close to a million $ - for an entry fee of $2,000 - $10,000. 💸
I played the main events at the European Poker Tour in Germany and London, after qualifying online on Pokerstars for $27. 
It was A.M.A.Z.I.N.G just to be a part of it. I would have never ever in my life been able to just pay the entry fee of 5,000€. 💎💃🏼⭐️ 10 years ago poker was the ONE way I saw for myself to create a crazy, extraordinary life where I can travel the world AND make good money doing something I love. 
I was “desperate” for poker to rescue me from the normal, predictable life ahead. 
Which ain't the best poker mindset to be in. 
I played fearfully. 😳
There was a LOT on the line for me - "the only way to create an abundant life and the only chance to escape the 9-5 life box that made me feel sick." As life goes, 
THANKFULLY I never won a big international main event. 
I had to find another way to stand up for myself and create the life of my dreams. 🥰🙏 I left Germany in January 2014, backpacked around the world, 
moved to Australia, 
started my coaching business, 
quit my job in Australia to travel the world AGAIN, 
and have been on the road for almost 2 years. 
Sounds magical, but the REAL magic is this: 💰 I have more money in my savings account than BEFORE I started this 5-year travel journey. ✈️ I upgraded from backpacker to traveling in style.
👩🏼‍💻 I get paid immensely well for doing what I really love: Helping others getting seen. 
I thought it's either freedom and being broke OR having a proper job and saving money. 
I was ready to choose freedom & being broke - and once you make this decision and let go of your need for security, abundance starts to happen FOR you. ✨💫 This year I decided for the first time: 
I will buy myself into the WSOP Sydney main event, no matter what. For the first time in my life, I would be able to walk to the cashier and pay $2,200 for my ticket. 🎟
And once you decide that it's a DONE deal, no matter what, things will come your way to... {continued in comments...}
  • My story ain't a "from rags to riches" within 6 months. 
I've been in the coaching world for a while now, and I see people come and I see people GO as well. 😲 My first coach doesn't coach anymore. 
I just looked up the website of my second coach and can't seem to find it either.
Confident newbie coaches charge $5,000+ these days, in their first months in business. 🙌🏻 GOOD ON THEM! 🙌🏻
That's not how I got started though, and I don't have a "10K in 10 weeks" story either. 🍀 It took me 2 years from offering my first free coaching session to turning my sole trader business into a multiple 6-figure company.
Whilst traveling the world full time 🌍: Bali, Thailand, Germany, Netherlands, France, Austria, USA, Canada, New York, Saint Lucia, Martinique (celebrating my first 5-figure month with a cruise!), Barbados, England, Vietnam, Bali, Australia. To be continued. 💫 Here's what I've learned about building a SUSTAINABLE business. (👉🏽 One that allows me to get a mortgage - even though I'm "just" self employed). 🙌🏻 People come, and people go. Especially those who are in for the "quick money" or because they see "so many other successful coaches". You need to be freaking ALL IN to make this work. 
And you want to be in for the long haul. 🙌🏻 People burn out - and you don't wanna be one of them! 
I see so many people quit their 9-5 to then hustle so hard for 80 hours per week, that the good old 9-5 suddenly seems pretty attractive. 💃🏻 You wanna build a business that feels ALIGNED and FUN. And yep, I had to learn how to do that! 😍 You wanna show up consistently. 
So your people KNOW you will be there.
I see many entrepreneurs "taking time off" when they have "something going on in their life". And then they do a "Hiiiii, I'm baaaack" livestream 6 weeks later. ⭐️ My business is me. 
It's impossible to "park" it for a while. ⭐️ My business will still exist in 5 years time. 
And it will have grown massively - because I always grow massively.
But what's most important: 
I don't let my clients buy into their own bullshit. 🌴 It's not about your achievements during the next 4 weeks. 🌸 It's about building a long-lasting empire ⭐️🎉🙏💕
  • Out of PRINCIPLE, I didn't eat ice cream in Sydney.
Before I quit my job in Sydney last year, to become a fully location independent business owner, my lifestyle wasn't particularly abundant.
I remember being outrageous and annoyed by the prices for food and ice cream in Australia. $6 for one ball of ice cream? 
In Germany people (me!) complained about 1,50 Euro. $20 for breakfast? No way. $35 for a normal book? Where's Amazon?
So I didn't buy ice cream. 
Not because I didn't have $6. 
But out of PRINCIPLE! 😂
Andy and I went for dinner at a restaurant for VERY special occasions only.
And yet, I felt bad to pay a $100 bill.
I didn't like ANY bills. 
They seemed like a threat to my freedom. 
One I took very personally.
Rent for our one-bedroom apartment was $650 per week. 
Per WEEK!!! And that's exactly how I emphasized this whenever someone mentioned how awesome it must be to live in a city like Sydney. "YEEEEEAH BUT... it's really expensive!!" Ok - move to Dubbo then!! (Google this 😂)
💎💎💎💎💎💎💎💎💎 Being back in Sydney for this summer makes me realize how much my money mindset, my attitude, and my whole lifestyle has changed.
(And we're not even spending any more money!) 1. I buy ice cream. And I really enjoy it. I even buy two flavors! {such a dare devil}
2. We stayed at a 5-star hotel last weekend. Just because.
3. We play escape rooms all the time, and it's so much fun that I don't care about the price tag.
4. We don't go to the normal movies with sticky seats anymore. We only do Gold Class.
5. We eat out for breakfast, lunch or dinner, whenever we don't feel like cooking. 
We enjoy it. That's the biggest part. If you spend money, can you at least ENJOY it?
6. I had a spa treatment for $300 on Sunday. 
I just got my nails done. 
I just bought another $30 book.
Nothing of these would have ruined me in the past. 
But I didn't do it. 
And honestly, constant penny pinching and complaining weren't overly fun. I wasn't overly fun to be around. 🦋 I am profoundly grateful how changing my mindset has changed my life.
Now that I enjoy spending money and making money and I take both for granted, life is a LOT
  • Stepping up my affirmations game thanks to Manifestation Babe Academy with @manifestationbabe •
Who are you currently in the process of becoming?
  • How can I feel adventurous every single day?
Exploring Sydney like a tourist before 7am.
I lived in Sydney from 2014 to 2017, so it sometimes feel a bit like coming „home“.
Our decision not to rent but to move into different house sits was GOLD, I get to know so many new areas of the city and I LOVE to explore.
How can you feel adventurous every day?
  • Staying at a 5 star hotel in Sydney is part of my essential homework to grow!
You might think: 🤔 ooookey?!
Here’s the thing: the super driven „getting stuff done“ clients I work with, have something in common with me: not celebrating enough.
Acknowledging a success for 3 seconds, before moving on - there’s more to achieve!
Your subconscious picks this up as „oh that wasn’t good enough, we’re not really celebrating“ - and you’ll be left with a feeling of chasing more and more without feeling fulfilled.
November was my best revenue month in business so far, I’ve sold out my 1:1 offer and didn’t even launch any group offer.
Instead of just moving on, we’re finishing the month with a birthday bash & celebration weekend with lots of fun and no work at all.
Do that, reward yourself constantly, even for the little things, and your subconscious mind will pick up: „ooooh this is good, we get a reward, we talk nicely to ourselves, we celebrate, let’s do more of this!“
What you focus on expands. So don’t forget to celebrate what you have already achieved and what you want more of! It will help you manifest so much faster.
I‘m off to the Spa now 🥰
What are you celebrating?
  • “What got you to where you are now, is  very likely what’s holding you back from getting to the next level.”
Let THAT sink in for a moment.
This won’t be easy for me,
but things are gonna change.
What brought me to running a location independent $200k per year business?
Structure, details and (over-) planning
Managing almost all parts of my business myself
Daily selling and discipline
Being super driven to hit my monthly goals
Coming up with new offers all the time
Showing up every single day
Tracking my income daily
Mindset journaling
Working with 1-3 mentors at a time and working through 20+ programs
December means value.
No selling.
Growing my tribe.
Helping and serving.
Being the creator in my business, not the manager.
Letting go of external validation. 
Letting go of short term goals.
Letting go of “paying myself a salary.”
I’m stepping into a whole new level.
What are you holding onto because it brought you to where you are NOW? How is it hindering your growth? 💕⭐️🍀
  • I just recorded my first individual client hypnosis and I’m so glad it helps!
I’m still struggling to use the microphone 🎙 on the headphone jack on a MacBook Air, but I’ve worked out how to write an individual script, record and mix with audacity and buy background music.
I’m freaking proud of this.
Now my clients won’t only do the active work. We’re getting their subconscious on board as well. 💕⭐️🍀🙏
I’m doing my own hypnosis 1-2 a day now. Who’s using hypnosis?
  • Why I’m smashing through a wooden board with my bare hand? 🙈😱
This was the final task in my Master NLP Practitioner certification.
We wrote our limitations on the board and after we’ve literally set the rules on 🔥 it was time to cut through the bullshit once and for all.
I originally signed up for this training to become a better coach for my clients and add a couple of tools and techniques.
Diving into the principles of NLP has changed my life forever.
If you think you can or you can’t, you’re right. I’ve found a level of unshakable certainty, that will help me so much in my own personal and professional life.
Would you do this? 👇🏻
Tell me what you think of my ninja moves 😂📨
  • It’s been a busy couple of weeks, spending my weekends learning and working and organizing and moving...
Acknowledge what you’re doing great 👍🏻, celebrate yourself!
This weekend we’re taking a day off to celebrate Andy’s birthday and my best month ever.
With luxury hotel, spa and lots of surprises.
What are you proud of this week?
Tell me 👇🏻 in the comments to take a moment to celebrate 🎉 and so I can cheer you on!
  • I missed you, ocean! 
Back to daily morning beach walks in Bronte. 🏖
I’m so grateful for having my own business! I get to do this every day.


Blog Post

2 Years in Business: An Honest Look Back

It’s my second business anniversary – and for whatever reason, I already feel like a “long-time” entrepreneur in the online world. So many personal brands come and go, lacking consistency and persistence. The second year of Dreamlife Deluxe was one of great breakthroughs and uplevels, and it was my first 6-figure year in business. Here’s exactly what…